About Me
I am a digital marketer with a focus on social media. I enjoy writing copy, designing social media posts, and interacting within digital communities.
From running every aspect of a small photography business to non-profit social media to working in urgent care, every bit of experience has led me to who I am today.
I graduated from Eastern Gateway Community College in 2022, Magna Cum Laude, with an Associate of Applied Science in Business Management with a Focus in Digital and Social Media. I then graduated from Franklin University in 2025, Summa Cum Laude, with a Bachelor of Science in Marketing.
The culmination of this experience enables me to maintain order, manage projects efficiently, stay calm and focused under pressure, and delve into my love of learning.
I hope to leverage digital marketing to benefit my employer, coworkers, and the organization as a whole. A career in digital marketing will give me space for creative expression, opportunities and guidance to grow, and the chance to create positive, helpful interactions with my community.
Contact
samantharomine14@gmail.com
(740) 304-3671
Digital Marketing
This is a flyer and social media post designed for an event I am helping organize with the Rainbow Alliance of Fairfield County. The social media post does not include the QR code. It needed to be eye-catching, but not overwhelming, while providing all of the information required. These and future flyers, are delivered to Lancaster/Fairfield County businesses to display.
This is the first part of the Rainbow Alliance of Fairfield County’s calendar of events. This first section has been shared on Instagram and Facebook, with plans to turn it into a flyer as well.
These are two memes that I created for Instagram. First, there is a meme I created for the Rainbow Alliance of Fairfield County (RAFC). This meme format went viral after the 2026 Super Bowl. This post was intended to encourage users to donate clothing to our Clothes Swap event.
Next, a meme I created for my personal reading-focused Instagram account, @bookslayer_sam. This meme was posted about 13 months ago when the format was trending. The caption was, “My TBR says I can’t go; I have to stay home to read.”
This is an Instagram reel that I created within Instagram for the Rainbow Alliance Clothes Swap in March 2026.
- Rainbow Alliance of Fairfield County Results
- I took over their social media accounts near the end of January.
- Facebook followers have increased by about 47% and Likes by about 60%.
- Instagram followers have increased by about 20%. Instagram post views have consistently been over 1,000 per post in the past month.
Undergrad Student Examples
These are two examples of SEM research and a SWOT analysis that I completed during my undergraduate studies. To the left is a SEM strategy I completed for Winans Chocolate. Below is a Competitive SWOT analysis for Vermont Teddy Bears. These were done for different classes.
| Strengths Strong social media presence on Facebook and Instagram.Clear, high-quality photographs and videos on all platforms. The products are cute, stuffed animals that everyone can find one to love.Vermont Teddy Bear is posting more frequently on Facebook than their competitors. Their diligence regarding corporate responsibility will help them with the millennial and Gen Z markets. | Weaknesses Little presence on TikTok, YouTube, and Pinterest. YouTube followers are almost nonexistent.Posting is not consistent on these three platforms. It has been months since something was shared on YouTube and Pinterest.YouTube has very few followers.Posts across all platforms do not receive much engagement. They do not follow social media trends. They need to create fun, unique ways to highlight their products. |
| Opportunities Facebook, Instagram, and TikTok are carrying the social media market.The target market enjoys short videos on all three platforms. Vermont Teddy Bear is struggling with creating videos, with little presence on video-sharing platforms like TikTok and YouTube.They can collaborate with content creators to create videos and brand recognition.Customers appreciate the timeless look and quality craftsmanship. | Threats Competitors include Build-A-Bear, Gund, and Douglas Cuddle Toys.Build-A-Bear is posting several videos per week, while Vermont Teddy Bear has not posted a video on some platforms in over a week. They have several domestic competitors. Competitors may have more products to offer. Build-A-Bear has stores nationwide. |
I learn more each day I contribute to RAFC’s social media. Where I lack experience, I make up for it with determination, creativity, and a passion for marketing. My undergraduate studies have provided me with the foundation for success in marketing. I am currently pursuing an MBA in Project Management to better prepare me to guide successful marketing campaigns. Thank you!
Samantha Romine, Digital Marketing 